Anne Churchill, Givaudan, UK
Dr. Anne Churchill is a Research Fellow at the Fragrance Division of Givaudan, based in the Health & Well-being Centre of Excellence in the UK. During her research career she has been responsible for developing sensory methods relevant for measuring perception of fragrance stimuli in all their various forms throughout the consumer products industry. She played a pivotal role in establishing Givaudan’s leading position in providing fragrances with emotional and behavioural benefits supported by both implicit and explicit measures of human response and protected by a portfolio of patents. Her investigation of the multisensory aspects of fragrance perception led to new understanding of the subliminal power of fragrance over perception of other sensory characteristics. After a short spell in Paris as head of technology for Europe she has returned to the UK picking up her sensory science interests and leading research into the Health and Well-being benefits of fragrance.
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