Mikel Cirkus, Global Director, Strategic Foresight Flavor Division, Firmenich
As a modern anthropologist, Mikel wades through the noise of society to find the signals that could dictate the next big lifestyle trend of tomorrow. Incorporating over thirty-two years of global insights with a truly creative lens enables Mikel to see patterns that bring cultural depth to brand authenticity. Beyond merely ‘connecting the dots,’ Mikel actively pursues and records emergent consumer trends as they manifest and ultimately become the lifestyle factors that will shape the fragrance and flavor industry. He has worked personally with many of the most innovative people, for products in nearly every category of consumer package-goods, worldwide.
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