Mikel Cirkus, Global Creative Director, Foresight & Trends, Flavors Division, Firmenich
As a modern anthropologist, Mikel wades through the noise of society to find the signals that could dictate the next big lifestyle trend of tomorrow. Incorporating over thirty-years of global insights with a truly creative lens enables Mikel to see patterns that bring cultural depth to brand authenticity and ultimately become the lifestyle factors that will shape the food and beverage industry. He is currently the Global Creative Director, Foresight & Trends for the Flavors Division of Firmenich - where creativity is both an essence and a guiding principle.
Visit website: www.mikelcirkus.com
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