Trevor Davis, IBM, UK
Trevor is a Fellow of the Royal Society of the Arts, an IBM Distinguished Engineer and consumer industry futurist, and an expert on good practices for developing and launching safe, sustainable products.
With over 25 years of international business experience in the food industry, Trevor brings deep industry insight and a distinctive point of view on digital technologies such as Big Data, the Internet of Things, Blockchain and Artificial Intelligence.
Trevor’s research focuses on application of the latest digital technologies to consumer-brand relationships, sensory science and creation of novel food recipes and products. In 2017 he was awarded the Stetik Brand Relationships Award for his impact in applied brand relationship research, and his research on new techniques for consumer insight – ‘Birth of a Trend’ - has been featured in Advertising Age, the New York Times and Forbes.
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