Scientific Committee

Jaime Sauret, KraftHeinz, The Netherlands

Jaime Sauret

Jaime is the Technical Leader of the Sensory and Product Guidance department at KraftHeinz Innovation Center for European Region leading multi-functional key projects to impact the development of new products as well as the optimization of current products defining the future through the combination of Sensory and Consumer Science.

He is a result oriented project manager with more than 10 years of experience in Consumer understanding and Insight development in both developed and developing markets where he has been in different roles driving turnaround in struggling countries. In his years of experience he has been part of different R&D teams across different geographies like Europa, Latin America and Asia which gives him a comprehensive perception and understanding of the different consumer’s behaviors and attitudes in several countries and the communalities between them which lead to standardization of products to satisfy consumers in different countries and markets.   

Supporting Publication
Supported by
  • Marketing Edinburgh
  • visit-scotland