Plenary Speakers

Hannelize van Zyl, HEINEKEN, The Netherlands


Hannelize is a Senior Scientist: Sensory and Product at HEINEKEN Global Innovation and Research.  She has gained experience through working for a consumer research supplier and then in sensory and consumer research at McCormick.  In her current role she works in cross-functional groups with other scientists and product developers as well as quality, sensory evaluation, CMI and marketing departments.  This includes interpreting consumer and sensory research into business relevant recommendations.  She is responsible for a research platform of cross-functional teams investigating topics relevant to the business and for implementing sensory concepts in marketing teams.

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