Haystack, a global multisensory research consultancy agency, helps you to perform better in your volatile and complex markets. We have accumulated a vast track record in the domains of product & service development, brand & communication experience, pack performance and shop experience.
At Haystack we look at each research project from a multi-sensorial perspective. We strongly believe that it’s the interaction of all senses that influences our perception, experience and decision-making in real-life. We call the process of achieving this Symphony Of Senses. We tap as much as possible into all senses to give people a congruent experience that emotionally resonates. We do that by incorporating the latest implicit, emotive and contextual methodologies in our research solutions.
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