Exhibitor
CSS datatelligence
Strategic Foresight, Consumer Truths and Innovation at Scale
CSS/datatelligence is the innovation engine within CRG Global, combining more than 35 years of sensory and consumer research expertise with next-generation predictive intelligence to help brands understand consumers today, anticipate what comes next, and build future-ready innovation pipelines. Rooted in methodological rigor and operational excellence, CSS helps clients navigate complexity, uncover white-space opportunities and turn insight into smarter, faster business decisions.
At the heart of CSS is a team of culturally attuned, commercially savvy researchers who uncover nuanced consumer truths and translate them into strategies clients can act on, working seamlessly as an extension of their teams. This expertise is backed by CRG Global’s network of 14 owned and dedicated U.S. research facilities and longstanding international partnerships, enabling complex research programs to be delivered consistently across more than 30 countries.
CSS-Predictive Intelligence (CSS-PI) adds a powerful foresight dimension to traditional consumer insight. Our proprietary predictive intelligence platform uses a gamified prediction-market model to forecast emerging trends and evaluate early-stage ideas, delivering 90% predictive accuracy. Rather than simply asking consumers what they think, CSS-PI taps collective intelligence to explore what people believe others will do, while qualitative rationales reveal the thinking behind those predictions.
Alongside predictive intelligence, CSS can tap a vetted community of 7.3 million content creators worldwide, providing a powerful cultural barometer across key CPG categories and helping brands identify emerging behaviors, narratives and opportunities closer to the leading edge of culture.
Together, sensory and consumer insight, cultural intelligence, and predictive foresight give CSS a distinctive perspective: understanding what consumers experience and value today, identifying the signals shaping tomorrow, and helping brands turn that knowledge into innovation with greater confidence.
Visit the CSS/datatelligence website: www.cssdatatelligence.com
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