Scientific Committee/Pangborn Executive Committee
Lisa Lahteenmaki, Aarhus University, Denmark
Liisa Lähteenmäki is a Professor in Consumer Behaviour and Food Choice at Aarhus University. She is currently working with consumer perception of health-related messages, factors influencing consumers’ food and meal choices and responsible and sustainable behaviour (e.g. determinants of food waste in households). Research interests include also communication challenges in the innovation processes and improving methods that can facilitate the integration of consumer insight in innovation processes. Professor Lähteenmäki is part of MAPP Centre - Research on Value Creation in the Food Sector. She has published over 100 peer-reviewed journal articles on consumer and food-related topics, and is currently one of the executive editors in Appetite.