The Institute for Sensory Research and Blueberry
The Institute for Sensory Research (ISR) and Blueberry Marketing & Sensory Research are sister companies, partnering to provide full-service research solutions for analytical sensory research and consumer sensory research. We are passionate about product innovation. Owned by Reckner, a 25-year market research veteran, we combine expertise in marketing research, product testing, and sensory science. ISR delivers analytical sensory research and provides descriptive and discrimination sensory panels, sensory testing facilities, global sensory solutions and client-site sensory services. Blueberry delivers consumer sensory research, focusing on the product innovation pipeline to identify new opportunities for existing products and provide strategic guidance for the successful development of new products and brands.
Let’s talk about your innovation landscape.
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