PPL Insights


PPL Insights (formerly product perceptions) is a preferred and valued partner for many of the World’s food, drink, personal care, household care, OTC manufacturers and retailers.

We provide sensory and consumer insight on NPD, innovation and ‘in market’ products both in the UK and Internationally.  We work with our clients to develop and optimise concepts and products, as well as better understand new trends such as; plant-based foods, protein and vitamin enriched foods, and environmentally friendly packaging. We offer strategic and tactical bespoke research solutions (digital and analogue) using high level expertise in:

  • Sensory Analysis (descriptive, difference testing, rapid methods)
  • Consumer Quantitative (CLT and HUT)
  • Consumer Qualitative (groups, depths, ethnography, accompanied shops, on-line communities)

Product Optimisation
NPD Concept-Product Testing
Product / Concept Screening
Consumer / Market Segmentation
Product Driver Analysis
Value engineering / cost reduction
Sugar/salt/fat reduction

Consumer Preference Mapping
Pack testing
Usage & Attitude
TURF: Range extensions/total reach
Production Tolerances / Cliff Testing
Product Claims
Clean Label
Brand Extensions


For more information contact:

Yvonne Taylor

Yvonne Taylor, Managing Director
Telephone: +44 (0)1293 558955
Email: info@pplinsights.com
Website: www.pplinsights.com

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