Lise Dreyfuss, SAM Sensory and Consumer Research, France
Lise Dreyfuss is Head of Innovation at SAM Sensory and Consumer Research. She is a renowned expert specializing in the development of innovative methods to always gain understanding of consumers’ motivations, expectations, and perceptions.
She holds a master’s degree in Sensory Analysis from the University of Burgundy. She holds the Research Chair position at ESN (European Sensory Network) and is leading standardization in Sensory Analysis worldwide through her positions as a Chairwoman of Sensory Analysis committees at AFNOR (French Standardization Association) and ISO (International Standardization Organization).
Lise has also been an Associate Professor in Sensory and Consumer Sciences for Innovation at Tours University in France since 2005.
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